![]() She said: “In the coming 12 months, we’re aiming for triple-digit growth in line with the growth we’ve seen over the past three years. “As consumer buying behavior has shifted to e-commerce, we’ve focused our efforts on making sure our digital presence is solid and seen strong strong growth there as well.” “The business has continued to see strong growth and distribution gains despite a challenging year with COVID-19,” Griffith stressed. SkinnyDipped is expected to eventually become a platform on which the team can launch other products beyond coated nuts. It has been a busy year so far for SkinnyDipped: The company has launched Lemon Bliss, its first yogurt covered almond, and Super Dark and Sea Salt, its first vegan flavor, as well as its first line of cashews. “ we’ve always felt that the act of skinny dipping is a good representation of who are as founders - fun, uninhibited, and liberated.” “We have strong feelings about this as we have always felt that ‘skinny’ itself is pejorative,” Griffith explained. She stressed how the company has never intended to send a message to its consumers that being skinny is a preferred body type, instead, the brand name literally refers to the super thin layer of coating - either chocolate or yogurt - its nuts are dipped in. Mother-daughter duo Breezy (left) and Valerie Griffith (right) started SkinnyDipped after a young. “Our nutrition is also significantly better than other glazed nuts or trail mixes.” “In the chocolate category, we absolutely dominate with our nutrition, in the nut category, from a health aspect, a plain almond is always your best bet, but many people are bored with plained almonds,” Griffith said. Unlike many nut snacks on the market, SkinnyDipped makes sure each of its products is thinly coated, thus has less sugar and more protein. AN INSTANT CLASSIC: Naturally sweet cashews SkinnyDipped in a thin layer of rich, dark chocolate with a kiss of maple sugar and sea salt and a dusting of cocoa. Griffith added the team wouldn’t rule out the opportunity to hire Shakira as SkinnyDipped’s spokesperson due to their synergistic energy. “It’s incredible to have the support of a powerhouse like her who’s also personally committed to uplifting women and children.” “I’ve always admired Shakira as a bold, strong personality, but when we started getting to know her … on a deeper level, it felt like the stars aligned as our missions are so similar,” she told me. “That evolved into a brand that’s relatable, playful, fun and welcoming, which is very much at the core of our whole team as individuals, too.”Ĭommenting on SkinnyDipped’s latest fundraising, Griffith noted how Shakira’s philanthropic work and her support to female entrepreneurs resonate with the company’s core value. Product details 5 g Per Serving Plant Protein. “At the outset, we focused on targeting consumers that were just like us - anyone looking for better-for-you snacks that weren’t filled with artificial ingredients, sweeteners, and an array of other questionable ingredients. “We were driving our own trucks and walking into stores to sell our products,” she added. Seattle-based SkinnyDipped has received investment from Shakira to expand its retail footprint.
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